Viral Ad Treatment

Character Synopsis:

Actor: Shaun Wilding
Character: Morgan
Height: 5ft 8
Age: 20
Style: Normal

Actor: Rob Dunsden
Character: Jim
Height: 5ft 10
Age: 17
Style: Nerdy

Actor: Reggie Menzies
Character: Killer
Height: 5ft 10
Age: 19
Style: Gym

Viral Ad Synopsis:

The advert will begin dark with a rain sound effect with a voiceover from main character. Title text will appear on the screen as suspense music begins. A clip between Morgan and his brother with dialogue speaking of him being caught by his brother killing somone. A clip from the film of Morgan taking down a killer ends abruptly to another title text and a voice over. After this a shot of Morgan on the floor looking in shock the image looks blue and rain continues, this cuts to a quick shot of Morgan and his brother Jim in conversation, ending in him throwing a knife towards him ending the advert with the unknowing of if he stabbed his brother or not.

The footage that will be used for this advert will be in two different locations, these locations are used in the movie to create the right feel for the audience and i believe these locations and scenes are a good choice for the advert because it doesn't give away to much and tells enough to grab the audience.

I have set a budget of £20 this covers small props like clothing and leaves me money left over in case it is needed for certain soundtracks or anything else that might pop up for use in the advert.

I will be using a Cannon 600D for filming these scenes, this camera is easy to use and films in great quality therefore I feel is the right choice of camera for me, because their is some action scenes within the trailer having a small camera like this is useful for filming handheld.