'The Male Gaze' Laura Mulvey

The Male Gaze is meant to mean all films are made through the eye of a heterosexual male. Idea to show the curves of a woman and how a man would like to see it is often portrayed. For example we watched a clip from 'Who Framed Roger Rabbit' where Jessica Rabbit is first introduced and the camera mainly focuses on her curves and cleavage. This proves Laura's theory quite well and it's seen again in a clip of Cameron Diaz when she is introduced in the film 'The Mask' the camera starts at her feet and slowly pans up past her cleavage and finally on to her face all in a slow motion way. This can be seen as how a man would want to see a girl. And shows what is shown on these close up shots aren't for the characters in the film but for the audience of screen to see.

After Effects - Wiggler, Motion Tile & Warp Stabilizer

The clip above orignally started as a plain clip of a baseball player swinging at an invisible baseball. After the clip was finished being edited the camera in the video shakes as the player hits the invisible ball. This is done by first of all finding where the player is about to swing (14 frames) and making a keyframe by clicking the stopwatch on the position. The next keyframe is put in after the player has swung (1 second). After  this you click on the window option and click the option 'Wiggler' a toolbar will appear on the screen, the option noise type is changed to jagged and the frequency to 15.0 per second and the magnitude 25.0. After you apply this the camera will shake but the whole image will shake off the screen so you have to choose Motion Tile from effects menu then stylise. On the left side you get a few option under Motion Tile. All that needs doing is changing the Output width and Output Height to 125 and then choose Mirror Edges. Once you click Ram Preview you will end up with the clip above.

The above video originally started as the same shot but it was unsteady so I had to steady the camera. To do this I have to choose Warp Stabiliser after clicking motion tracking from the drop down menu. Warp Stabiliser will start scanning the video and open a tab on the left of the screen once this is done you change Smooth Motion to No Motion where it says Stabilisation. Once Ram preview is done you get the final version like the video above.

Jurassic refers to Animal Cruelty

The idea of Jurassic Park is solely based around the cruelty of animals. The idea of dinosaurs being locked into cages and transported around and being experimented on sound very close to how some animals are treated. The dinosaurs are kept in horrible conditions behind electric fences and some dinosaurs are treated poorly to get them in cages.

Corporate Video - Schedule

Corporate Video Schedule

Monday 13th January 2014
Sent the client brief to Northwood UK.

Monday 20th January 2014
Book out camera and microphone.
Complete proposal, storyboards and shot list.

21st and 22nd January 2014
Film all footage we need and edit the following day.

Monday 27th January 2014
Finish off all pre-production and upload the final corporate video also upload all communication with Northwood UK.

Single Camera Drama Final Cut

Written Response and Brief

Corporate Video Client Brief (before sent)

Company	Northwood Estate Agents
Client/s	Scott Wilding and Brian King

Date sent brief	19/01/14
Date started project
Date finished project
Date sent to client

Could you please fill out the sections below to show us what  

You would like from this corporate video. 

Project Type:  

Requirements: 

Purpose:  

Audience:  

Distribution:  

Running Time: 

Once completed please email it back to us with he email address at the top of the page if you can’t reach us through email be sure to ring any member of the team with the numbers provided.

 

 

 

 

Corporate Video Client Brief (after we received it back)

Company	Northwood Estate Agents
Client/s	Scott Wilding and Brian King

Date sent brief	19/01/14
Date started project	27/02/14
Date finished project
Date sent to client

Project Type:  

Advert. 

Requirements: 

Northwood UK logo at the beginning and start of the advert. Transitions between pictures and clips must be interesting and not dead cuts.

Purpose:  

Promotional, Educational. 

Audience:  

Landlords looking for guaranteed rent, also people who are looking to rent or buy properties. 

Distribution:  

YouTube also maybe in the estate agents itself. 

Running Time: 

No longer than a minute long. the reason for this is so that we can get the message across as quick as possible without the audience getting bore

Legal Policy

Corporate Video Legal Policies Northwood UK

Legal Restrictions

Filming on Location

When filming for Northwood UK we will have to be careful on what content we film as some people do not want  to feature in public released videos so we will have to have real ease forms signed by all members of the public 

Northwood UK (terms and conditions)

Copyright Notice

This site is protected by copyright, [trade mark rights] and other intellectual property rights. You may display the content of this site on a computer, store such content on a disk, and print one copy of it for your personal use, subject to keeping all copyright and other proprietary notices intact. You may not otherwise copy, reproduce, modify, distribute or use for any commercial purpose the content of this site. No licences of any trade marks of Northwood GB Limited are hereby granted.

Terms and Conditions

This website is the property of Northwood GB Ltd, The Main Barn, Cams Hall Estate, Fareham, PO16 8UT. Northwood GB Ltd is registered in England, registration number 3570861. All Northwood branches are independently owned and operated. For a full list of Northwood branches please click “contact us” on the top menu bar. Your use of the Northwood website is a confirmation that you have understood and agreed to these terms and conditions. The content and design of the website pages and other intellectual property rights on this website including text, graphics, photographs, photos, codes, files and links, belong to Northwood GB Ltd. They cannot be reproduced, transmitted, stored or copied in whole or in part without the express prior written consent of Northwood GB Ltd. However, you may print, save or download individual sections for your own personal, private and non commercial use. The Northwood logo is a registered trademark and may not be reproduced in any way or form. This website features contents that are provided for guidance only and should not be regarded as a substitute for taking legal advice. This website may also include links to other web pages offering products and services. Such links do not signify any endorsement or other of those services or suppliers. Northwood GB Ltd makes no warranty that this website is free from defects or viruses and Northwood GB Ltd and its Franchisees cannot accept any responsibility (to the extent permitted by law) for any loss arising indirectly from the use of this site. The use of this website and any dispute arising from its use shall be governed by the laws of England and you agree to submit to the exclusive jurisdiction of the English courts.

Research Market/Audience

One of the companies local rivals in Southend is a Estate Agents named Tudors. They specialise in the same as NorthwoodUK in doing sales and Rentals but unlike NorthwoodUK they don't offer Landlords the guranteed rent scheme which is what the manager has asked us to promote to Landlords in the advert and poster. The only downfall to this scheme is the landlord will get less money a month then what they might get at Tudors but if we promote the scheme well it can easily come across as a better offer.
The main audience for this will be for Landlords will lower priced properties from around 80,000 to 450,000 pound properties, to either rent or sell through the company. Not only this but in a small way the target audience needs to see the kind of properties that will be promoted so the advert can also attract some tenants to go in these properties.
Northwood are also unique in the way they take on tenants on housing benefits, which means they can take on more potential tenants then tudors as they don't offer this chance. This won't have a bad effect on Landlords as they can decide also whether or not they want someone on housing benefits living in their property. Also proper credit checks are done to ensure they can afford properties and so they have a working guarantor.

Research Company

NorthwoodUK is a national network Estate Agents. But the Romford office is locally owned and also have office's in Southend and Basildon. 

Northwood deal with renting and also selling houses and flats. 

They have a guaranteed rental service allowing Landlords guaranteed rent for 52 weeks of the year. Even if the property is empty.

They also accept tenants on housing benefits as long as they have a working guarantor.

Their audience would be to Homeowners, Landlords and Tenants. So they can take on new properties and new tenants.

Previous marketing techniques involve just a short radio advert on Heart and leafletting flyers around the local area.

The company will need something to promote the company to local area and intrigue new customers to go to the office to find out more.

Critical Theories

Psychoanalytic - The psycological of the characters and the story.

Genre Theory - Looking into the type of genre of a film and what makes it that genre

Feminism - How women are portrayed in films.

Structuralism - Looking at the structure of the film through the codes and conventions

Auteur Theory - The techniques of a director how they turn a director into a author.

Festival

Raindance Festivel
£25 submission fee before 30th of April
Must be filmed after 1st of January 2013
Location in London between September 24th - October 5th.

Production

Promotional Poster made on Photoshop for the company.

Meetings

21/01/14 Email sent to Company manager in Southend sending him the client Brief.

22/01/14 Email from NorthwoodUK returning completed assignment brief. Needing a promotional poster and a short advert.

23/01/14 Phone call to the manager explaining how long the video and poster will take to finish and confirming if the times are ok, and finding out if the company is ok to film in the office and outside the office, which is all fine to do.

Pre-Production

Proposal

For our corporate video we are making an advert and a poster for an Estate Agents company called Northwood Estate Agents. The video will contain multiple shots of a man in a suit showing people around a house. This will help promote what the company does. And show their professionalism.
Their will be no diegetic sound in the video as calm music will be put in and voice over selling the company will be added in. The voice over is the most important part of the video as it will fully explain what the company does and help sell it to its audience.
 We will use Reggie's house to film, this is located in Rochford, Essex, we feel the house suits perfectly for filming and is easy access for filming. Our two actors will consist of Shaun as an Estate Agent around the property. And Reggie will play a casual member of public that the Estate Agent is showing around the house.
The advert appeals to both Landlords and Tenants so the company can increase its business in gaining properties and getting them rented out as well. The advert will aim towards renting rather then selling as this is a key part in the business at the moment.
The advert will last no longer then 1 minute so it can get it's point across quickly and thoroughly. So the audience grasps all the important parts of the business.

Synopsis 

To begin the camera will show a normal street, the camera will pan to the right seeing an Estate Agent played by Shaun at the front door of a house about to enter the house. The camera fades out to a hallway of the house they have entered, the camera pans and tracks again to the right where the Estate Agent takes the viewer into a lounge room. Again the camera swipes and fades out. To a shot of the upstairs of the house where the camera starts at one part of the hall way and pans across the upstairs to find the Estate Agent taking the viewer around the house. The camera fades out once more to a video of the front of the NorthwoodUK shop and then advert ends. Throughout the entire trailer there is a voiceover explaining how the company works and what they can provide to tenants and Landlords.

Script

FAde In:

Sreet

EXT – Wide Shot of a street, the camera pans around to the right of the screen where a house is there and a man in a suit is standing waiting until a man casually dressed walks into the shot and shakes the man in the suits hand. The pair then enters the house.

voiceOVer

NorthwoodUK is one of Britain’s leading Estate Agents. With our Guaranteed rent scheme its no wonder over 13,000 Landlords already rely on us.

INT – The camera looks into one room of a house the camera again pans to the left where the casual dressed character is showing the Suited person around a the home.   

Voiceover

Experts in landlord property management. We promise to provide realistic rental figures, based on true market conditions.

INT – The camera looks in the upstairs part of the house again the camera pans to the right where the casual man is taking suited man into bedrooms of the house.

Voiceover

All possible tenants are fully credit checked and referenced and a thorough inventory is undertaken upfront. This is all done so the right tenants are put in the landlord’s property.

EXT – Final shot is a still shot Long Shot of one of the NorthwoodUK offices.

VoiceOver

Our offices are all locally owned and operated. Our growing network over 80 offices and 13,000 landlords is true testimony that we are already a highly established company.

FAde Out:

Corporate Video Location Report

Location Report

Location

Address: 43 Rochford Garden way, Rochford, Essex, SS41QH

Contact Person: Vanessa Hainesborough

Position: Household Owner

Phone Number: 07415344947

Email address: forestlightpictures@gmail.com

Feasible shooting space:

Electricity

Available AC outlets: Interior locations.

Audio

No ambient noises to deal with.

Lighting

Day shoot - Natural light is adequate as there are lots of windows.

Set

In the background will be just a normal house.

All furniture will be left in its original place as it adds to the fact it is just a normal house about to be rented.

Logistics

It is about a 15 minute drive from the college.

Parking is available all day.  




Corporate Video Shot List

Shot List
Project Name:	Corporate Video – Northwood UK
Created By:	Forest Light Pictures

                                      

                                    1   wide shot of a normal street with a cars on the drive way, camera pans to the right.

                                    2   wide shot of the inside of a living room with people being shown around.

                                    3   wide shot of the top of the stairs and pans to the right to show bedrooms.

                                    4   wide shot of a bedroom and a man showing a suited man around

                                    5   long wide shot of the front of Northwood uk offices.