Evaluation

As a group we decided that a written brief would be our best option as we can get all the information from our client that we would need for us to make our video for the client. Also having it all written down means we could always refer back to it in order to keep on track with the video. We thought this would be better in comparison to a past experience having a vocal brief, because it means we didn’t have worry about travel costs to speak with our client to get a vocal brief and also meant we could get the information quickly through emails. By using a written brief we was able to know what our client needed by the following day after sending them a brief to respond to which meant we could get straight to work on the project ahead.

As a team we worked well and fast, we managed to get a location and grab some pictures we needed in order for us to edit. We used each other’s homes and resources such as final cut pro X to edit as a team and get the final piece ready for our client. We had no problems with legal as the company act as landlords of homes we was legally allowed to take pictures of properties as advertisement for the company and the properties themselves. Due to locations being in the local area as well to take pictures it was easy to get to and no trouble entering the properties.

I believe our final draft of the project came out really well. It got the message across with the dialogue. My favourite part of the video was the cuts. The cuts had a camera flare swipe across the screen to bring in the next shot which really lit up the video and gave it a positive feel and looked proffessional. I also think the dialogue used in the promo was also professional standard and didn't sound too cheesy. 

Another part of the video I thought came out very well was this shot in particular. It was of a kitchen with a positive light coming from the window and the kitchen looked very modern which gave the advert a good feel.

  

Our final shot of the video was of the actual shop, the shot itself was good it gave the full view of the shop; the only part I didn’t like was the lighting of the shot. The image wasn’t taken by us and was taken by Northwood them and due to the poor lighting conditions when we went to take pictures we had to just use there’s which had poor lighting anyway.

Our client gave us positive feedback of the video over the phone. They said that the images we used where well lit and excellent quality and that the advert was short and got the message across exactly how they wanted. It promoted what they wanted to promote in order to compete with other estate agents. We was very pleased with our positive feedback as it builds confidence for us to go on and make more videos for companies, but it’s also good for us to get some negative feedback where possible in order to improve on this so we can improve on future projects.