Ident Case Study

The Ident consist's of a still image of a mountain in the clouds. The ident begins with the Camera layer moving on its z axis outwards with the paramount stars moving towards the camera, this is done by changing the scale, position and its z axis values. Some visual effects have been used to make the stars look as if they are bursting through the clouds. The word Paramount position is tracked from the right side of the screen until it moves to the centre of the screen, This is done by the camera moving on its z axis so the mountain comes into shot, and the word 'Paramount' is done by changing the key frame on the scale and position of the title. The colours used in this ident are very good, they make the whole shot look very realistic and professional and aren't to bright or dull. the shadows are casted well again to make the ident look very real and sharp. The main use for this ident is to promote itself. The use of the mountain now associates itself with Paramount and therefore succeeding in its promotion.

Marvel studios ident is loads of comic book scripts being flicked through and ending on the company logo at the end. When Marvel Studios comes in at the end it is simply just scaled large and then scaled down to a smaller size to make it seem as if its flown into the screen This is done by changing keyframes of the Marvel logos' scale. Also during this the comic strips appear over some of the logo this is done by changing the layer of the strip ahead of the logo and changing the opacity on portions of the logo and comic book strips. the strips of comics are made by adding motion blur around their edges and changing their position on their X axis to make them fly off the page for the next strip to then key frame its position in front, these are all done within 2-3 frames so it goes very fast. They then add sound effect of a page flicking in order to make it seem like it is flicking through they add sound effect of flicking pages. The ident itself is very colourful and very bright which it needs to be so it is like the comics. Throughout the ident their is always a reddish tint which is made by changing the RGB. This is to go alongside the final logo which is a full red background. The font of the logo is very big and very bold to make it stand out and has the classic comic book font. The purpose and intent of this ident is to aim for comic book fans and Marvel fans. and so thats why the effects used within the ident are comic book strips. And so their main intent is to keep these fans interested and excited.

The MGM ident is the logo is of a lion roaring in the middle of its logo. And the ident itself involves just this logo scaling to the middle of the screen. In order to make this happen first of all the anchor point of the logo needs to be centre of the screen so the whole logo goes to the middle. Then the key frame of the logo will need to be scaled down so it fits in the middle of the screen. The lion roaring would have been pre recorded in a studio then put into the ident as a separate layer, the layer would be before its surrounding logo to make sure it s behind it and then scaled down to size to fit in the middle circle. Finally it would then be motion tracked to stay with the logo using 4 point tracking. The colours used in this ident are very clever, as they are golden to match the Lion so nothing contrast with each other. It has a very old look about it with an old looking font to show the tradition of the company and looks very sharp. The purpose and intent of the ident is mainly to promote the company. A lot like the paramount ident people now associate the roaring lion with the company MGM so that is how they have promoted themselves.